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Tuesday, October 8, 2024

GM reportedly ditching Ultium EV branding on batteries and tech

General Motors' BEV3 platform and Ultium batteriesGeneral Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The components themselves will remain the same, but the Ultium name will disappear other than for production operations such as the Ultium Cells LLC battery joint venture with LG, according to the report, which cited...

from Motor Authority https://ift.tt/H4Q7Gy3

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