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Thursday, June 22, 2023

Maserati boss Bill Peffer hones the Tridents 2-pronged approach

Bill Peffer, CEO of Maserati Americas, poses beside the 2024 Maserati GranTurismoMaserati is at the same inflection point as the rest of the automotive industry. But as the Italian luxury brand with the motorsports pedigree prepares for the centennial of its first car—the Tipo 26 that first raced in 1926—it’s doing what no other automaker is doing: Maserati has overhauled its product line by essentially...

from Motor Authority https://ift.tt/SMt9acg

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