Jaguar Land Rover will henceforth be known simply as JLR, the automaker confirmed Thursday in a press release. The change drops Land Rover from the corporate name, although JLR emphasized that it will not be dropped completely. "The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR's...
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Thursday, June 1, 2023
JLR defines new branding
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